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Customer Journey Pro
Customer Journey Pro
Having a digital marketing strategy is no longer an option.
As digital channels’ impact on buying decisions continues to grow, you need to ensure you have a holistic digital marketing strategy. That means influencing the customer:
- to consider you before they make a purchase.
- to choose you when they make a purchase.
- to champion you after they make a purchase.
We’ve put together an action plan that has the best possible return on investment across the whole customer journey so you can start seeing the results right away.
What we will do with you
Two social media posts a week, crafted with a focus on encouraging past customers to engage with your social profiles and make prospective customers aware of your services.
Four listing claims of high-priority listing sources that not only direct local customers to you but fuel organic discovery of your business. As your business grows and changes, we make appropriate updates on your behalf!
Ongoing monitoring of a variety of online review sources by our team. We will automatically write personalized preapproved responses for positive reviews and give you veto approval when we respond to a negative review so you can put your best foot forward with all of your customers.
Listing Builder
Get found. Generate traffic. Grow revenue.
Establish accurate business listings and rank higher in search engine results, such as Google. Get started for free, and then optionally upgrade to powerful presence management tools—Listing Distribution and Listing Sync Pro. Our solutions are the most comprehensive business listing solution on the market.
- Listing Sync: Quickly establish accurate business information on Google Business Profile, Facebook, Instagram, and Twitter for no additional charge. Own your business listings and keep your customers up-to-date.
- Google Business Profile Insights: Understand how your business is performing on Google Search and Maps. Google Insights in Listing Builder provides a valuable glimpse into your customer's activities.
A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it’s extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
Reputation Management
the online reputation of your business is defined by your customers.
Reviews, accurate business information, and social media activity impacts your reputation and whether a consumer decides to do business with you. You need a way to manage all of these factors in a scalable way. We can help!
Monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
Take control of your online reputation today!
- Manage your online reputation from one place: Compile reviews from dozens of sites so you can easily see what’s being said about your business online. Plus, use competitive benchmarking to see how you stack up to the competition.
- Show up where people are looking: Improve your search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.
- Hear what customers are saying all over the web: Monitor when your business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
- Stay informed with automated reports and alerts: Executive reports break down how your business is faring in online conversations and helps you understand what to do. Alerts are also sent every time new information is found.
The reputation of a business is both what they say about themselves and what others say about them. Managing a reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread. Reputation management is the process of monitoring and managing all the channels that affect a business’s online reputation. That can include online reviews, online listings, Google Q&A, and social media.
Ensuring your business’s online listings are accurate across a wide variety of websites is called presence management. Presence management ensures customers can find the right information about your business online. Correct and consistent listings across directories, review sites and social networks is crucial.
Eighty-four percent of people now trust online reviews from strangers as much as recommendations from friends. This means that whatever your customers are saying about your business online can affect the purchase decisions of many potential customers. Managing online reviews is crucial so businesses can understand the voice of their customer and respond quickly to both positive and negative feedback.
Social Marketing
Social media is hard to do on your own.
You need to come up with a nonstop stream of relevant content and engage with customers across all social channels, every single day.
We help by giving your business one place to stay social. Generate leads, schedule ready-to-publish content, and communicate with your followers all from one place. Finally, a tool that makes managing social media simple.
- Post everywhere from one place: Publish and schedule posts for all your social accounts including Facebook, Instagram, Google My Business, Twitter, and LinkedIn.
- Engage your followers: Connecting with your followers is simple. Respond to customers, share ready-to-post content, and build stronger social relationships with your followers.
- Generate social leads: Discover new leads on Twitter and engage them with the click of a button!
- Drive ecommerce through Instagram: With the Clickable.bio feature, you can transform Instagram posts into a shoppable gallery of images, turning social fans into paying customers.
- Provide excellent customer service: Communicating with customers is easier than ever. Manage all comments left on posts and any mentions from within Social Marketing.
- Mobile-friendly: Use on any device, any time—this means you can post and respond in the moment, and never miss a beat.
It’s easy! By setting up a list of searches, you can find customers in your area and start an immediate conversation. Here are 3 easy steps. First, find words and phrases that relate to your products or services. If you’re a locksmith, try “locked keys in car”. Next, respond to the relevant search results by starting a conversation or making the person an offer. And finally, seal the deal and fulfill your end of the bargain. The system will automatically record all conversations for future viewing.
Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.
Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago.In order to create a successful following on social media, every post needs to have value. This means posting timely, relevant, and engaging content.
- Post calendar―Effectively manage and schedule posts using a convenient calendar view
- Mobile-friendly—Social Marketing is fully mobile responsive so you can work how you want
- Analytics—Rich engagement statistics on your social posts
- Lead finder—Configure keyword searches and geo targeting to find and engage with your target audience
- Ready-to-post content library—Use your favourite RSS feeds to discover great content to use in your social media marketing
- All-in-one composer—Post to Facebook, Instagram, Twitter, Google Business Profile, and LinkedIn
- Direct Instagram scheduling―Plan Instagram posts in advance and then sit back while Social Marketing publishes them automatically
- Google Posts support―Promote your clients’ upcoming events, make special announcements, share timely offers and more
- Configurable notifications―Easily configurable for each of your users— get notifications on new leads, customer replies and more
- Customer engagement―Get an aggregate view of all customer posts and respond to them directly from Social Marketing
- Clickable.bio for Instagram―Transform your Instagram posts into a shoppable gallery and turn social fans into paying customers
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